Advertising, Promotion, and Marketing Essentials
Advertising Industry Structure
Running an Advertising Campaign
Various Media and Virtual Worlds
Relevance and Resonance
Measuring Success
Media Diffusions
The Four Cornerstones of Marketing: The Four Ps
Advertising Techniques and Society
Communications
Media Platforms
Creative Process
Value Added
Practice Marketing
This course will introduce you to the world of advertising and the process undertaken by ad agencies when vying for a client's business. You will learn about the SS+K organization and how they assisted MSNBC in revamping their image. You will also study the pitch process, how to identify objectives for an ad campaign, and the methods that can be used for deploying an advertising message. You will then learn about the Four Ps: product, place, price, and promotion, and how to blend these together to create the desired impact.
Next, you will study the main methods for managing media and how to use SWOT analysis and asymmetric communications briefs to solve problems. You will then be introduced to the concept of virtual worlds and how advertisers can infiltrate them to bring messages to consumers. You will learn about copy research and copy testing, relevance and resonance, the methods for marketing a product or service, and the benefits of radio and print ads. The course will also teach you how to measure readership and the benefits of customer relationship management.
Gaining more customers and new clients with the help of an effective advertising campaign is a fantastic achievement that can really help get you recognised as a valuable member of the company. This free Introduction to Advertising online course will support you in becoming that person who drives the company forward towards achieving its advertising, marketing, and sales goals. So, check out the course today, and learn to advertise like a true professional.
Achievements and Staff
Case Study
The Advertising Process (The Pitch)
The Advertising Process (Marketing)
The Advertising Process (Chemistry Meeting)
The Advertising Process (Speculative Work)
Advertising, Promotion, and Marketing Essentials
Advertising Campaigns
Advertising Campaigns
Advertising Development
Industry
Advertising
Marketing
The Four P's
How the P's Interact
Advertising Industry Structure
Advertising Industry Structure
Advertising Techniques and Society
Ripple Effect
Criticism
Changing Attitudes
Solutions
Negatives of Advertising
Reality of Advertising
How Luxury Goods Becomes Common Goods
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I am a graduate of University of Johannesburg known as UJ. I have worked as a Technical Architect in both product & services based software companies.I have worked with languages like Java/Objective C/Dart/Python and JavaScript. I have also used various frameworks/platforms like Spring, Play, Cocoa and Flutter. I have lead some enterprise application development. In my free time I like to create technical content, which is easy to follow and really helps people in the software industry, do their job better.
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