Brand Personality and Customer Loyalty - Learning Outcomes
Personal Branding
How to Recover when Mishaps Occur
Brand Personality and Customer Loyalty - Lesson Summary
Using the Media to Promote Your Brand
Gain Customers through Brand Authenticity
How to Transform Your Business by Rebranding
Why do people wait hours in line to purchase the newest iPhone? Or shell out top dollar for Nike Shoes? The psychology behind ‘brand personality’ is the answer. Your preference for certain brands is not random. These brands are engineered to appeal to you and others with similar desires. Forming deep connections to people's emotions is how major brands dominate their markets and gain loyal customers. This branding course explores strategies that you can use to build brand personality and thus evoke and sustain customer loyalty.
Our first section shows how using the media can influence brand visibility and explains why building a personal brand is important. We then define ‘brand authenticity’ and show you how to create a brand that is perceived as ‘authentic’ by potential customers. We lay out four key elements on which to focus your marketing efforts.
The course’s last section outlines practical steps you can take to deal with or handle customer service mistakes to let you win back your audience's trust. Finally, we explore the concept of rebranding and its ability to transform your business. This course is suited to anyone who wants to optimise their personal or business branding efforts and grow a loyal customer base or online presence. We draw on marketing principles and strategies and link them to branding practices to help you to establish a brand personality that inspires customer loyalty.
Steps To Take in the Event of Mishaps
1 Reviews
1 year ago
The course is so interesting and i learned a lot from it , hoping to make better decisions when branding.
Teach Academy eLearning provides corporate, government and education sectors with proven on-demand training for employees. The company was founded in 2015 and has had more than 1.3 million students taking their courses. Teach Academy eLearning is a name you can trust for workforce training. The company specialises in video-based technology training content. The goal has always been to engage learners through an immersive, hands-on learning approach. Teach Academy prides itself on releasing titles on the cutting edge of technology. The subject matter experts are deeply involved in the subjects they teach, so the courses go into great depth and provide learners with the skills they need to implement real-world solutions with a given technology. The courses offered by Teach Academy vary from data analytics, software development and marketing to productivity in meetings and data visualisation.
Send this course as a gift to your friends
Refiloe Ansa Sekobolo
I have learned so much about the branding, its so interesting as iam a beginner of branding for individual companies i can say it opened my eyes.